The Challenge for DraftKings:
DraftKings, a fantasy sports contest and sports betting provider, streams live daily for twelve hours to YouTube. That’s a lot of content to deliver every day, and to fill the gaps between the various featured segments, the creative team generates graphics which include promos for current contests, the schedule of what’s next on the stream, and information from their Sportsbook website.
Templater for the Win
Jason Brennan, senior video editor and graphic designer, is one of the creative team members responsible for pulling together all of this data each day and then painstakingly producing these detailed but eye-catching informational graphics.
Overwhelmed by the repetitive burden of manually generating these daily, Jason and the design team at DraftKings created a series of templates in After Effects. They then linked these After Effects compositions to Google Sheets using Dataclay Templater so that members of the DK customer experience team could simply fill out the spreadsheet and have these graphics generated in minutes instead of hours. It’s a win for the entire team, enabling those without design experience to leverage the creative skills of their talented in-house artists without adding to anyone’s workload.
A Look at the Finished Video Feed…
The video below shows a typical day’s interstitial feed with the various DraftKing templates complete with transitions.
Automating the Creation of Lower Thirds
Jason and the team found another benefit of Templater – automating the output of lower thirds for their videos. Again, by leveraging Google Sheets, the team can simply fill in all the information for the day and then perform a batch export when complete. This dramatically reduced the time needed to produce titles.
Dataclay Templater Saves Time and Speeds Up Post Workflow
DraftKings’ innovative use of Templater demonstrates the power of media automation to transform video production workflows. By seamlessly integrating with Google Sheets and After Effects, Templater empowers DraftKings’ creative team to efficiently generate high-quality graphics, streamline content creation, and deliver a compelling viewing experience for their audience. Templater’s ability to automate repetitive tasks, ensure brand consistency, and reduce errors makes it an indispensable tool for media professionals seeking to optimize their workflows and unlock new levels of creative efficiency
