Our passion for design shines in this new brand imagery…
Dataclay is thrilled to unveil its new brand imagery, masterfully created by the exceptionally talented artist and designer, Wes Cockx. Cockx, renowned for his work in defining Microsoft’s Fluent UI branding, has brought his creative vision to Dataclay, resulting in visuals that capture the essence of the company’s user workflow.
In crafting the visuals, Cockx worked closely with Dataclay to ensure the imagery accurately reflected the company’s core values and user experience. As Cockx explained, “Dataclay asked me to capture the essence of their user workflow through dynamic UI visualizations, developing striking hero imagery that complements the modernist graphics in Dataclay’s brand guidelines.” His approach involved not only representing the platform’s products but also conveying the seamless and intuitive nature of the Dataclay workflow. This commitment to capturing the user experience is evident in the abstract background elements that symbolically represent the function of each product, further enhancing the visual narrative.
Arie Stavchansky, Dataclay’s founder and CEO, expressed his excitement about the collaboration, stating: “Wes, who helped define Microsoft’s Fluent UI branding, has truly elevated Dataclay’s, and we’re so grateful for his creative vision.” He further emphasized Dataclay’s commitment to supporting artists and designers, recognizing that human creativity remains paramount even in an increasingly automated world.
The new brand imagery can be seen throughout Dataclay’s website, thanks to the work of Jon Christoffersen, who exquisitely framed these visuals as hero graphics. The result is a compelling visual narrative that highlights Dataclay’s dedication to providing innovative and user-friendly tools for media automation.
To watch the entire creative process Wes undertook as it unfolded, see his full project on Adobe Behance.
