Dataclay is thrilled to announce the official registration of its trademark for Templater® – a significant milestone that coincides with the company’s 10th anniversary. This achievement solidifies Dataclay’s position as a leader in media automation and underscores its dedication to providing innovative solutions for video production professionals.
About the Trademark
The Templater trademark encompasses downloadable software designed for video creation and the automation of video production. Specifically, it covers software that works in conjunction with video creation and editing software to facilitate tasks such as marking layers, mapping layers to data sources, inserting data onto layers, and rendering videos.
The timing of this recognition is particularly fitting as Dataclay celebrates a decade of empowering creatives with its cutting-edge tools. From its inception in 2014, Dataclay has consistently streamlined and enhanced video post-production workflows, and Templater has been a cornerstone of that mission.
What is Templater?
Templater, a workflow automation tool for Adobe® After Effects®, simplifies the process of customizing video content by turning text, footage, and solids into dynamic elements that update as Templater processes an external data source. This allows for the automated creation of multiple video variants based on merging data from sources like spreadsheets, Google Sheets documents, APIs, or JSON-formatted text files together with video composition templates.
Templater’s capabilities have had a profound impact on industries ranging from broadcast network branding and social media content production to e-commerce and digital signage, enabling users to efficiently produce personalized, localized, and data-driven video content.
Dataclay’s IP
The trademark award not only protects Dataclay’s intellectual property but also serves as a testament to the company’s commitment to innovation and its enduring impact on the video production landscape. As Dataclay embarks on its next decade, the Templater trademark represents a symbol of its continued dedication to pushing the boundaries of media automation and empowering creative professionals worldwide.
With its patented “Time Sculpting” method and now its registered trademark, Dataclay has distinguished itself as a leader within the creative automation market!
