Content creators are constantly seeking efficient workflows to produce high-quality, personalized, and localized videos at scale. While cloud-based solutions often dominate the conversation, the benefits of an on-premise approach for video production and management, especially when leveraging the powerful combination of Axle AI’s Media Asset Management (MAM) and Dataclay Templater®, remain paramount.
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Unlocking Efficiency and Security Within Your Walls
For many video production teams, keeping their valuable media assets and sensitive data within their own network offers significant advantages. An on-premise setup, where hardware and software reside locally, provides a robust foundation for a secure and cost-effective workflow. This is where the integration of Axle AI and Dataclay Templater truly shines.
Axle AI: Your On-Premise Media Hub
Axle AI provides an AI-powered MAM solution designed to run on your local infrastructure. It automatically catalogs, tags, and indexes your massive media libraries, making them instantly searchable through an intuitive web browser interface accessible to your team on the same network.
- Instant Media Retrieval: Axle AI’s machine learning capabilities ensure that your team can quickly find the exact footage, images, and audio files they need, eliminating time wasted rummaging through hard drives and folders. It uses AI to provide semantic search results where you can find media clips based on what is happening in a scene, who appears, what objects appear, and what is spoken (via automatic transcription).
- Organized Workflows: Axle AI allows you to organize your media, add custom metadata, and create custom bins for efficient project management.
- Seamless Integration: Axle AI offers extension panels for Adobe Premiere Pro, After Effects, and other Adobe Creative Cloud applications, allowing users to search and import media directly within their editing environment.
Dataclay Templater: On-Premise Video Automation Powerhouse
Dataclay Templater is a powerful plugin for Adobe After Effects that automates video versioning using external data sources like Google Sheets, JSON files, or Dataclay’s own secure data management solution, QUE. Running Templater on-premise allows you to leverage the full power of After Effects for dynamic video creation without relying on external servers for processing.
- Automated Video Customization: Templater allows you to create After Effects templates with dynamic layers that update automatically based on your chosen data source . This enables the creation of numerous personalized or localized video variations from a single template.
- Scalable Content Production: Whether you need to generate tens, hundreds, or even thousands of unique videos, Templater can handle large volumes of data efficiently.
- Workflow Automation: Templater integrates seamlessly into your After Effects workflow, automating repetitive tasks such as text updates, image replacements, and color changes. Different editions of Templater, such as Pro and Bot, offer varying levels of automation, including batch rendering and on-deman processing.
The Synergistic Advantage: Axle AI and Templater On-Premise
The true power emerges when Axle AI and Dataclay Templater work together in an on-premise environment. This integration provides a seamless and secure end-to-end solution for dynamic video production:
- Enhanced Data Security: By keeping both your media assets within Axle AI and your video rendering processes with Templater on your local network, you maintain maximum control over your sensitive data. This eliminates the risks associated with storing and transferring large video files and project data to external cloud servers.
- Better Cost Control: Investing in on-premise hardware can offer long-term cost benefits compared to ongoing cloud subscription fees. Axle AI offers options to purchase permanent licenses, and Dataclay provides various Templater licensing models to suit different needs.
- Streamlined Workflow and Reduced Errors: Axle AI’s ability to instantly find and organize media directly feeds into Templater’s automation capabilities. By connecting Templater to data sources managed and identified within your on-premise Axle AI system, you can eliminate manual data entry by graphics departments, reducing errors and ensuring data integrity.
- Full Ownership of Your Assets and Metadata: With an on-premise deployment, you retain complete ownership and control over your valuable media assets and the associated metadata managed by Axle AI. This is crucial for long-term archiving and data portability.
- Customizable and Flexible Solutions: Both Axle AI and Templater are highly customizable and can be tailored to the specific needs of your organization. An on-premise setup allows for greater flexibility in configuring the system to match your unique workflow requirements.
Industry Use Cases:
Marketing:
Ad Generation at Scale: Marketing teams can use Axle AI to organize their brand assets and product footage. Templater can then leverage this on-premise media library and connect to local databases to automatically generate hundreds of localized video advertisements, ensuring brand consistency and efficient content delivery without ever leaving their secure network.
Sports:
Manage Game Footage: Imagine a sports team utilizing Axle AI on-premise to manage their vast library of game footage. Using Axle AI’s tagging and search features, they can quickly locate specific player highlights or game-winning moments. This curated content can then be seamlessly fed into Templater, also running on their local servers, to automatically generate personalized highlight reels for individual fans or create dynamic lower-third graphics for live events.
Broadcast Media:
Customizing Network Branding Graphics: Networks can use on-premise Axle AI to manage their logos, color palettes, and branding guidelines. Templater can then automatically populate these elements into After Effects templates for stings, interstitials, and overlays, ensuring consistent branding across all programming.
E-commerce:
Producing Product Videos: With Axle AI managing a vast library of product images and video clips on-premise, Templater can connect to local product databases to automatically generate unique and engaging product videos with dynamic text overlays for details, pricing, and even customer reviews.
Digital Signage:
Creating Dynamic Content: Organizations with digital signage networks can use on-premise Axle AI to organize location-specific media assets and connect Templater to local scheduling systems or audience analytics. This allows for the automated generation of relevant and engaging content tailored to specific screens and times.
Education:
Personalized Educational Content: Educational institutions can use on-premise Axle AI to manage student data and learning materials. Templater can then create personalized video lessons by incorporating student names, adjusting the pace based on progress data, and providing targeted feedback, all within the institution’s secure network.
Corporate Communications:
Customizing Internal Communications: Companies can use on-premise Axle AI to organize employee-related information and Templater to automate the creation of tailored training videos, onboarding materials, and internal announcements for specific departments or employee groups.
Events & Fan Engagement:
Dynamic Live Event Graphics: For live events, on-premise Axle AI can manage real-time data feeds for scores, player statistics, and other relevant information. Templater can then automatically generate dynamic lower-third overlays and highlight reels for in-venue screens and streaming platforms.
Embrace the Power of On-Premise with Axle AI and Templater
Don’t be misled: both Axle AI and Dataclay offer options for deploying their solutions in the cloud. But while cloud solutions may offer certain advantages, the primacy of on-premise deployments for video production and management remains strong, particularly when leveraging the integrated power of Axle AI and Dataclay Templater. By prioritizing security, cost control, ownership, and streamlined workflows within your local infrastructure, you can achieve unparalleled efficiency and control over your dynamic video content creation process. Explore the possibilities of building your own on-premise powerhouse and unlock the true potential of your video production capabilities.
Learn more about Axle AI and Dataclay’s partnership at the NAB Show 2025 here.
