A recent study published in the Journal of Experimental Psychology: General has shed light on a common phenomenon in the digital age: swiping through online videos increases boredom, highlighting the risk of boring your audience. The research, conducted by the American Psychological Association, reveals that viewers who switch rapidly between videos or fast-forward through them actually experience more boredom and less satisfaction than those who watch videos in their entirety. This is because “digital switching may make the content of online videos seem meaningless because people don’t have time to engage with or understand the content”.
For Dataclay users, this finding underscores the importance of creating engaging, high-quality video content that captures and holds the viewer’s attention. In a world saturated with endless streams of generic videos, how can you make your content stand out and keep your audience from swiping away? The answer lies in the power of personalization and automation, which is at the heart of Dataclay’s Templater®.
By avoiding generic content, you can prevent boring your audience and instead create a memorable experience.
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Are You Boring Your Audience with Generic Content?
The study highlights that viewers are more engaged when they are able to immerse themselves in a single video, rather than switching between multiple short clips. This means that generic, repetitive video content is more likely to induce boredom and lead to viewer disengagement. If you are creating videos that feel like they could be for anyone, you may be losing your audience to the endless scroll.
How Templater Helps You Create Engaging Videos
Templater is designed to help you produce customized video content at scale, ensuring that each video is relevant and engaging for its intended audience. Here’s how Templater can help you break through the boredom barrier:
Personalization
Templater allows you to create videos that speak directly to individual viewers by incorporating data from external sources. By using dynamic text, images, and other elements, you can create videos that are tailored to specific demographics, interests, or even individual preferences. This personalization ensures that your audience feels seen and understood, leading to increased engagement.
Localization
If you are trying to reach a global audience, Templater enables you to create videos with localized content, including translations and right-to-left scripts. By addressing your audience in their own language and cultural context, you can make your content more relevant and engaging.
Dynamic Content
Templater seamlessly integrates with various data sources, including spreadsheets, JSON files, and social media feeds. This allows you to keep your videos fresh and up-to-date with real-time data, ensuring that your content is always relevant and engaging. You can easily incorporate the latest social media posts or product information to keep your videos dynamic.
High-Quality Templates
Templater allows you to create custom, professionally designed video templates that define the structure and style of your videos. This not only ensures consistency and brand alignment but also provides a high level of production quality that can capture the viewer’s attention.
Time Sculpting
With Templater, you can adjust the timing and duration of layers within your video compositions using “Time Sculpting” rules. This helps maintain the design’s integrity even when varying the length of video and other dynamic elements, ensuring a professional result that keeps viewers engaged.
Dynamic Subtitling
Templater’s Autograf Rigging Utility, Dynamic Subtitles, automates the addition of subtitles, closed captions, and translations, making your video content accessible and easier to follow, improving engagement.
Beyond Automation: The Human Touch
While Templater offers powerful automation capabilities, it is important to remember that human input is still essential for creating high-quality, engaging videos. Research has shown that automated videos are better received when they have been edited by a human. Dataclay’s tools work as a collaboration between human creativity and automation. By combining Templater’s automation with your creative vision, you can produce videos that are both efficient and effective.
Avoid the Swipe: Create Videos That Resonate
In a world where viewers are quick to swipe away from unengaging content, you need to make sure your videos stand out. Dataclay Templater empowers you to create personalized, localized, and dynamic video content that holds the viewer’s attention, keeping them from switching to the next video. By leveraging Templater, you can ensure that your videos are not just seen, but also genuinely experienced by your audience.
Don’t let your videos become part of the problem. Embrace the power of personalization and automation with Templater, and create videos that captivate, engage, and keep your audience watching.
Reference:
Tam, Katy Y. Y., and Michael Inzlicht. “Fast-forward to boredom: How switching behavior on digital media makes people more bored.” Journal of Experimental Psychology: General, vol. 153, no. 8, 2024, pp. 1840-1857, https://doi.org/10.1037/xge0001639.
